Free audit
We analyse your current marketing, competition and missed opportunities. You get an honest strategy document, even if you don’t work with us.
★ Construction · Plumbing · Heating · Groundworks
Stop waiting for referrals. Start winning jobs.
PipelineX builds UK trades and construction businesses a predictable flow of qualified leads, booked straight into your calendar using Meta Ads and AI follow-up. No referral dependency. No lock-in.
✓Award-winning marketing agency✓Rolling monthly agreements
Trusted by trade businesses across the UK
Real numbers
Real accounts. Real numbers.
Figures from campaigns we run, with where each one comes from.
£4.8M+Revenue generated for clientsRunning total across client accounts
173Qualified leadsAcross our three published case studies
43Jobs and installs bookedEmpire Driveways and Embervale Heating
40xReturn on ad spendDerwent Landscapes, first 4 weeks
68%Lower cost per leadDerwent Landscapes
9 daysTo full return on the campaignEmpire Driveways
Case studies
Proof over promises.
The challenge, what we built and what happened next, from real UK trades businesses.
Landscaping · UKRead the case study →Driveways & patios · UKRead the case study →Boiler installation · UKRead the case study →
Derwent Landscapes
Meta ads, landing page and AI follow-up for a landscaping company tired of relying on referrals.
62
Qualified leads in 4 weeks
40x
Return on ad spend
68%
Lower cost per lead
Empire Driveways
From a referral-only business to a consistent, predictable pipeline of booked driveway and patio jobs.
48
Qualified leads in first month
21
Jobs booked
9
Days to first ROI
Embervale Heating
Meta ads and AI follow-up that book boiler installs straight into the engineers’ diary.
63
Qualified leads in 6 weeks
22
Boiler installs booked
5x
Return on ad spend
What we do
Every service. One mission.
Everything it takes to turn strangers into booked jobs, run by one team. Use one service or the whole system.
Lead generation
Multi-channel campaigns that reach people at the exact moment they’re looking for what you sell. We build the full system: ads, landing page and AI follow-up, so you get booked calls, not just clicks.
Learn more →Paid Meta ads
Facebook and Instagram advertising managed for return on spend, not reach. Conversion-focused creative, precise targeting and retargeting.
Learn more →Google Ads
Search campaigns that put you in front of people actively looking for your trade in your area, at the moment they search.
Ask about it on a call →AI systems
AI-powered lead qualification and CRM workflows that respond in under 5 minutes, 24/7. Your team only speaks to leads ready to buy.
Learn more →Landing pages and funnels
Pages and funnels built to turn cold traffic into booked calls, with a short form that filters by job, timeline and budget.
Ask about it on a call →CRM, tracking and reporting
Every lead logged and followed up, with call and form tracking, a live dashboard and plain-English monthly reporting.
Ask about it on a call →Who we work with
Built for the trades.
Campaigns, pages and follow-up shaped around the jobs each trade actually wants more of.
Driveways and landscapingDriveways, patios, block paving, resin and garden design.
→Plumbing and heatingBoiler installs and replacements, heating and plumbing.
→Construction and groundworksExtensions, groundworks, new builds and renovations.
→Ads we build for the trades
Examples of the ad creative we design. Live campaigns are built around your own photos and finished jobs.
How it works
From call to campaign.
From the first conversation through to launch, you always know what is happening and what comes next.
Strategy build
We map your ideal client, write the ad copy, design the funnels and build the AI qualification system, all in 2 weeks.
Launch and scale
Campaigns go live and leads start flowing. We monitor daily and optimise weekly, cutting waste and doubling down on wins.
Report and grow
Monthly calls with your account manager, a live dashboard and plain-English reporting. We grow when you grow.
“We were fully reliant on referrals. Now we have visibility over every lead source, and a system that qualifies enquiries before our team even picks up the phone.”
DL
DirectorDerwent Landscapes
FAQ
Getting leads that don’t convert?
The most common problem isn’t getting leads. It’s getting the wrong leads, or having no system to follow them up. We fix both.
How quickly will I see results?
Paid ad campaigns and AI systems typically generate leads within 7–14 days of going live. SEO and organic content compounds over 3–6 months. Most clients see their first qualified leads within 2 weeks of launch.
What does the AI system actually do?
Our AI qualification system instantly responds to new enquiries, asks qualifying questions, scores leads by intent, and books calls directly into your calendar — without human involvement. Integrates with your existing CRM or we set one up for you.
Do I need to sign a long-term contract?
No. Rolling monthly agreements only. No setup fees, no lock-in. Our 98% retention rate comes from performance, not paperwork.
What industries do you work with?
We work across B2B services, financial services, healthcare, construction, e-commerce, and professional services. If you sell a high-value product or service and need qualified leads, we can build a system for you.
What's the minimum ad budget you recommend?
We typically recommend a minimum of £1,500/month in ad spend to generate meaningful data and results. We'll give you an honest recommendation on the free strategy call.
Your next step
Struggling with a slow pipeline?
Book a free 30-minute call with a senior PipelineX consultant. We’ll audit your current marketing, pinpoint where leads are being lost, and show you a clear path to more qualified enquiries, with no obligation.