Show the work, not just the logo
Ads built around your finished projects, aimed at people planning extensions and builds in the areas you cover.
Home / Trades / Construction and groundworks
Construction and groundworks
Fewer tyre-kickers. More jobs worth pricing.
Bigger jobs take longer to win. We find homeowners planning extensions, groundworks and builds, and make sure only the serious ones reach your estimating desk.
ExtensionsLoft conversionsGroundworksFoundations and drainageNew buildsRenovations
Example ads
Ads that show the work, not just the logo.
Examples of the ad creative we design. Live campaigns are built around your own photos and finished jobs.
Sound familiar?
Your time is better spent on site than on quotes that go nowhere.
Construction enquiries are high value and slow to close, which makes every wasted site visit expensive. The fix is better filtering, not just more leads.
Book a free strategy call →- Too much time pricing jobs that were never going to happen.
- Work that arrives in waves, making it hard to plan crews and materials.
- Relying on the same few contractors and contacts for the next job.
- No clear picture of which marketing actually brings in work.
Construction and groundworks
How we find construction work worth quoting.
Qualify before you quote
Every enquiry answers questions on project type, budget, planning status and timeline, so you only price the jobs that are ready to go.
Follow-up that keeps pace with the decision
Big projects take weeks to decide. Every lead is logged and followed up automatically, and the site visit is booked when they’re ready.
What we build
Everything your pipeline needs.
Pick one service or the whole system. Every part reports into the same dashboard.
Lead generation
Multi-channel campaigns that reach people at the exact moment they’re looking for what you sell. We build the full system: ads, landing page and AI follow-up, so you get booked calls, not just clicks.
Learn more →Paid Meta ads
Facebook and Instagram advertising managed for return on spend, not reach. Conversion-focused creative, precise targeting and retargeting.
Learn more →Google Ads
Search campaigns that put you in front of people actively looking for your trade in your area, at the moment they search.
Ask about it on a call →AI systems
AI-powered lead qualification and CRM workflows that respond in under 5 minutes, 24/7. Your team only speaks to leads ready to buy.
Learn more →Landing pages and funnels
Pages and funnels built to turn cold traffic into booked calls, with a short form that filters by job, timeline and budget.
Ask about it on a call →CRM, tracking and reporting
Every lead logged and followed up, with call and form tracking, a live dashboard and plain-English monthly reporting.
Ask about it on a call →FAQ
Questions we get asked.
How quickly will I see results?
Paid ad campaigns and AI systems typically generate leads within 7–14 days of going live. SEO and organic content compounds over 3–6 months. Most clients see their first qualified leads within 2 weeks of launch.
Do I need to sign a long-term contract?
No. Rolling monthly agreements only. No setup fees, no lock-in. Our 98% retention rate comes from performance, not paperwork.
What’s the minimum ad budget you recommend?
We typically recommend a minimum of £1,500/month in ad spend to generate meaningful data and results. We’ll give you an honest recommendation on the free strategy call.
What happens on the strategy call?
A senior PipelineX consultant looks at your current marketing, pinpoints where leads are being lost, and shows you a clear path to more qualified enquiries. It takes 30 minutes, it’s free, and there’s no obligation.
Your next step
Struggling with a slow pipeline?
Book a free 30-minute call with a senior PipelineX consultant. We’ll audit your current marketing, pinpoint where leads are being lost, and show you a clear path to more qualified enquiries, with no obligation.