The challenge
Despite consistently excellent reviews and a strong local reputation, Derwent Landscapes had no reliable way to generate new business outside of referrals. When referrals dried up, so did the calendar. They’d tried a local marketing agency before but saw no measurable results.
What we did
- Meta Ads campaign — targeted homeowners searching for garden design, patios, and landscaping. Ad creative focused on before/after transformations and trust signals.
- Dedicated landing page — built specifically for landscaping enquiries, with a qualification form filtering by project type, timeline, and budget.
- AI follow-up system — every enquiry received a personalised SMS within 4 minutes, qualifying intent and booking site visits directly into the diary.
- Live tracking dashboard — Derwent Landscapes could see every lead, its source, and its status in real time.
The results
Within 4 weeks of launch: 62 qualified leads at a 40x return on ad spend, with cost per lead down 68%. The AI system now runs continuously, generating enquiries while the team is on site.
“Before PipelineX we were fully reliant on referrals. Now we have a live dashboard and a pipeline we can actually plan around.”
— Derwent Landscapes
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