The challenge
Empire Driveways had the crews to take on far more installs but no system to find the work. They had zero paid advertising presence and a sales process that was entirely reactive — waiting for the phone to ring.
What we did
- Meta Ads campaign — targeted homeowners searching for driveway, patio, and block paving installs, with creative built around before/after results and finance options.
- Dedicated landing page — purpose-built for driveway enquiries, with credibility signals and a fast quote-request form.
- AI qualification system — filtered enquiries by job size and timeline before routing to the team, removing time wasted on unsuitable leads.
- CRM integration — every lead logged, tracked and followed up automatically, with a live dashboard showing pipeline value in real time.
The results
48 qualified leads in the first month, 21 jobs booked, and full ROI on the campaign within 9 days. Empire Driveways now has a consistent flow of enquiries running alongside their referral network — the business is no longer dependent on any single source.
“We’ve used agencies before, but this is on another level. The leads are solid and the system just runs in the background.”
— Empire Driveways
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