The challenge
Embervale Heating had the engineers to take on far more installs but no reliable way to generate work outside referrals. Enquiries that did come in often went cold because the team couldn’t reply fast enough while out on jobs — especially evenings and weekends.
What we did
- Meta Ads campaign — targeted homeowners searching for boiler installation, replacement, and servicing, with creative built around finance options and seasonal urgency.
- Dedicated landing page — built specifically for boiler installs, with a qualification form filtering by property type, urgency, and budget.
- AI follow-up system — every enquiry received a personalised SMS within minutes, qualifying intent and booking site surveys directly into the engineers’ diary, 24/7.
- Live tracking dashboard — Embervale Heating could see every lead, its source, and its status in real time.
The results
63 qualified leads in the first 6 weeks, 22 boiler installs booked, and a 5x return on ad spend. The AI system now handles first response around the clock, so no enquiry goes cold while the team is on site.
“The diary is now booked weeks ahead and we finally have a pipeline we can plan around.”
— Embervale Heating
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